Top 5 Ultracasual Games on Android in New Zealand: Q1 2022

During the first quarter of 2022, the ultracasual gaming category on Android in New Zealand saw varied performance among the top 5 games. Data from Sensor Tower reveals insights into weekly downloads, revenue, and active user trends for these popular apps.

Cut Grass started the quarter strong with weekly downloads peaking at around 7K in early January. However, downloads saw a steady decline, dropping to approximately 328 by the end of March. The game's weekly active users followed a similar trend, starting at 3.3K and reaching a peak of 10.4K before steadily decreasing to about 3.3K.

Fill The Fridge, which launched in early February, showed impressive growth in both downloads and active users. Weekly downloads climbed from 50 to nearly 4K by the end of March. Active users also saw a significant increase, starting at 45 and reaching around 7.7K. The game's weekly revenue showed a gradual rise, peaking at $123 in the final week of the quarter.

Sponge Art experienced a decline in weekly downloads, starting at 3.6K in the first week of January and dropping to about 322 by the end of March. Active users followed a similar pattern, beginning at 2.9K and stabilizing around 1.7K towards the end of the quarter. Revenue for this game was minimal, peaking at $6 in early February.

Acrylic Nails! saw a consistent download rate initially, with numbers ranging from about 1.1K to 1.4K in January. However, downloads decreased to approximately 377 by the end of March. Active users mirrored this trend, starting at 2.8K and ending the quarter at around 1.6K.

DIY Makeup had a steady performance in terms of downloads, ranging from about 1.1K to 1.7K in January and ending at 665 by the end of March. Active users showed a decline from 5.3K at the beginning of the quarter to approximately 2.4K by the end.

These insights are based on data from Sensor Tower, which provides more detailed analytics and trends for mobile applications. For a deeper dive into the performance of these and other ultracasual games, visit Sensor Tower.